Francesco Meda, 31 years old, is an Italian designer and has his studio in the heart of international design: Via Savona, clearly in Milan. If Via Montenapoleone and Via della Spiga have always been the main arteries of fashion, Via Tortona and Via Savona in the past decade have become the design streets, since this is where every year the Fuori Salone del Mobile takes place, one of the most important events in the world.