GIANLUCA IOVINE AND LINDA OVADIA
Milanesi from Merate and Milano, 32 and 36 years old, enterpreneurs

THE EAST MARKET, ONCE A MONTH LONDON MOVES TO LAMBRATE

LINDA OVADIA GIANLUCA IOVINE

by ANDREA SCARPA - Photo by ANDREA COLZANI

For a year and a half now, in the Lambrate area there is a market where everybody – almost everybody, the selection is strict – one Sunday a month can display and sell anything from leather jackets, collection video games, deco furniture , vinyl records, sneakers etc. It’s called East Market and it replicates in Milan the colorful and refined atmosphere you experience in East London. The idea, so simple and effective, came to the couple – in life and work – Gianluca Iovine and Linda Ovadia, 32 and 36, the first from Merate (Lecco) and the second from Milan, and who in such a short time they managed to bring the East Market to the attention of thousands of people. Next appointment, Sunday 21st February, as always from 10 am to 9 pm (in Via privata Giovanni Ventura 14/15). I talked with Gianluca in a bar a few steps from the Colonne di San Lorenzo about this and more. Linda, who was punctual for the photos appointment, didn’t show up for the interview.