LUCA DE GENNARO ## Milanese from Turin, 56 years old, TV manager

Luca De Gennaro enjoys having a good life. He has turned his passion, music, into a job. Disc jockey, journalist, radio host, author, writer, juror, executive, lecturer… Luca with music, and for music, did and does everything. From Turin, 56 years old, he’s lived in Milan since 1996. As head of Talent and Music for MTV, he is behind everything that’s going on in town these days – concerts, meetings, parties – for the final night of the MTV European Music Awards, on October 25 at the Forum of Assago.