Luca Fantacone is the marketing director of Sony Music’s international repertoire. In short, he is a record industry executive. Unlike many of his colleagues – now that’s how it works – Luca kows his music (he is a sort of encyclopedia), he plays it (with his bass), he understands it (he discovered the Verdena, for one thing). Talking about Fantacone and not saying that he and music are (almost) the same thing would be like hurting him. Which is never a good thing. Especially if the person in question is a good person. Forty-nine years old, married with no children, graduated in Political Science, Luca Fantacone has been a Milanese since 1993.